Type of Work: Poster

My Role: Graphic Designer

Team: Individual

Description: This poster reflects the importance of typographic storytelling, something Rethink consistently uses in their print, OOH, and campaign work. The design leans almost entirely on typography, using a bold lightning bolt-like positioning to contain the title and establish hierarchy. It shows an understanding of how type can communicate tone, movement, and narrative without relying on heavy imagery. The poster’s structure demonstrates discipline in layout, clarity in message delivery, and a willingness to use design constraints; all of which mirrors Rethink’s ability to turn limitations into conceptual strengths. It’s a strong example of using type as the idea, not just the medium.