Type of Work: Branding and Logo Design

My Role: Graphic Designer

Team: Individual

Description: This branding project highlights precision and identity design, all of which are key to Rethink’s branding work. Iron Pride’s lion mark was built entirely from pre-defined grid-based shapes, which required intentional decisions about proportion, balance, and visual simplicity. The result is a logo that feels strong, crisp, and athletic, while retaining a clean, strategic structure. This reflects Rethink’s emphasis on craft and clarity; creating marks that are bold, immediately recognizable, and scalable across different mediums. It demonstrates my ability to work within constraints while producing a distinctive and functional visual identity.