Type of Work: Product Graphics

My Role: Graphic Designer/Illustrator

Team: Individual

Description: This series demonstrates strategic minimalism, narrative thinking, and system cohesion; all qualities that are foundational in Rethink’s work. Each deck uses simple forms and symbolic imagery to represent a key moment in the Odyssey: Odysseus’s ship, the Cyclops’s cave, and Athena watching from above. Individually, each board is visually striking, but together they form a connected story, reinforcing Rethink’s emphasis on campaign thinking and designing assets that scale beyond a single execution. The clean vector based approach, and focus on silhouette makes this series a strong example of simple visuals carrying a powerful message.